So once you have a beautiful, informative site with a great user experience, you’re set, right?
Think again.
Websites should never be stagnant. An untouched site is just that: untouchable for your target audience. The trick, though, isn’t just having a website, it’s updating the website with fresh content on a regular basis.
Long gone are the days when it was sufficient to just own a website. Users are way more savvy and picky these days, with all the information available, and so many brands and businesses competing for their attention. Hence, it’s imperative that you maintain and keep your website fresh and in line with recent design trends, technological advancements and algorithms .
Consider the following issues:
1. It’s not memorable & standing out
2. It Doesn’t Reflect Your Brand
3. You’re Not Attracting the Right Clients
4. Outdated Theme & Technologies?
5. Responsive & Mobile Friendly (Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smartphone could be shown on the same site as the person opening it on their laptop etc. For many businesses, it may even make sense to design your website “mobile-first”.)
6. Does Your Website Load Slow?
7. Security
8. Do I need Call to Actions?(Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. )
