Knowing how to communicate with customers can be confusing. Should you and the business you’re working for be emailing, SMSing, connecting on social media or communicating via mail? There are so many different methods, all with their own lists of pros and cons. But one method, whether for startups or global enterprises and everything in between, consistently appears to come out tops: bulk SMS marketing.
Bulk SMS marketing is a form of mass communication that allows business owners to engage with their audience via mobile technology. Put simply, text messages are crafted and sent to a database of numbers containing marketing material, often with a special promotion or timely offer.
The key benefits associated with bulk SMS
It’s cheap
It’s opt-in and easy to opt-out
It’s interactive
Easy to operate and use
Generate repeat sales
Speed and flexibility
Why is bulk SMS marketing effective?
Sending out bulk SMS messages to your customers is fast and cost-effective. The vast majority of people have their phones with them throughout the day, so SMS offers the best chance of your message being read. More research has found that 9 out of 10 people open text messages within three minutes of receiving them. Even if people are only opening the message to quieten the beeping and turn off the flashing incoming message alert, they could soon be drawn in by the messaging and special offers within. In addition, text messages are well-known for their reliable delivery of time-sensitive messages, making it your best bet to encourage customer engagement.
How can you implement bulk SMS marketing in your business?
The initial step is to create a marketing strategy which outlines who you’re trying to reach and the intention behind each message. You need to know, well before pressing send, what action you want the customer to take. Your marketing content calendar should be filled with messages that’ll encourage your customers to take action. Whether you want them to come to you for a consultation or to buy a product, your messages must offer sufficient value that they’re encouraged to do exactly that. A good way to encourage customers to take action is to create a sense of urgency. “Offer ends at midnight” or “Only one hour
Who uses bulk SMS marketing?
The beauty of SMS marketing is that any business, no matter the size or budget, can use it. With options to send via an online SMS platform, through Email to SMS or using an integrated API, businesses can tailor sending to their marketing needs. From the banking and finance sector to retail and hospitality, education through to sports clubs and insurance, organizations across the board are finding bulk SMS a powerful tool to add to their marketing strategy, no matter the industry.
Bulk SMS continues to grow as the key tool in many business marketing strategies.
